Non-toxic, plant-derived cleaning products · Made in NYC

Scents from the earth, not a lab.

Upgrade from the stuff under your sink to plant-derived, non-toxic cleaners that actually work, and look good enough to leave out.

Shop online Store locator
SOHJI non-toxic all-purpose cleaner and glass cleaner in refillable cobalt glass spray bottles
  • Plant-Derived
  • Non-Toxic
  • Cruelty-Free
  • Vegan
  • Made in NYC

Meant to live on the counter.

SOHJI plant-derived glass and mirror cleaner, streak-free, 16 fl oz cobalt glass spray bottle

Glass & Mirror Cleaner

$9.50
(2)

Streak-free on windows, mirrors and glass. Hinoki · Lavender · Cedarwood. 16 fl oz.

SOHJI Glass and Mirror Cleaner refill pouch, 32 fl oz

Glass & Mirror Refill

$16.99

32 fl oz pouch refills your bottle twice. Streak-free. Hinoki, lavender, cedarwood.

SOHJI plant-derived room mist with hinoki, lavender and cedarwood essential oils, 8 fl ozComing soon

Room Mist

Coming soon

The signature scent, for the air instead of the counter. Hinoki · Lavender · Cedarwood. 8 fl oz.

Notify me
Hand holding a SOHJI non-toxic all-purpose cleaner in a cobalt glass spray bottle

What's under your sink?

SOHJIThe usual stuff
ScentHinoki, lavender & cedarwood essential oilsSynthetic “fragrance”
IngredientsPlant-derived, non-toxic, veganA label you can't pronounce
BottleCobalt glass, built to refillPlastic, tossed when empty
MadeSmall batches, by hand, in New YorkMass-produced somewhere
LivesOn the counterHidden under the sink
Max Kitsis, founder of SOHJI non-toxic cleaning products in New York City

Meet the founder

Why I started SOHJI.

Growing up in the restaurant business, I always paid attention to what I ate. I never thought twice about what I was cleaning my home with, until I started reading the labels and saw how many harsh chemicals were in everyday cleaning products.

So I made what I couldn’t find: cleaners that actually work, look good enough to leave out, and are plant-derived and non-toxic.

Max Kitsis, Founder

Read the full story

Our signature scent.

Top

Hinoki Cypress

Warm, woody, resinous. The SOHJI staple.

Heart

Lavender

Soft and familiar. A favorite for a reason.

Base

Cedarwood

Grounds the blend without overpowering it.

Find us on a shelf near you.

Open the store map

Manhattan

  • Westside Market
  • Lifethyme
  • Health Nuts
  • A Matter of Health
  • Health and Harmony
  • Jubilee
  • + more

Brooklyn

  • Dumbo Market
  • Foodtown
  • Lincoln Market
  • The Greene Grape
  • Prospect Markets
  • Park Health Foods
  • Mr. Beet
  • + more

Queens

  • Lincoln Market LIC
  • Associated Fresh LIC
  • + more

Don't see your store? Ask them to carry us, or send them our way.

Let customers speak for us

from 9 reviews

Love it - streak free and smells great

Jane N.
SOHJI Glass & Mirror Cleaner — 16 fl oz

I love my glass cleaner and all purpose spray . The scent is not too strong and it cleans very well !! Even on tougher to treat areas !

Shawna Gruwell
SOHJI All-Purpose Surface Cleaner — 16 fl oz

I love the surface cleaner! It works great on our granite counter tops, no steaks or film! The scent leaves the kitchen smelling fresh and clean. I love the blue glass bottle!

CASH REWARDS
SOHJI All-Purpose Surface Cleaner — 16 fl oz

The glass cleaner is amazing! It works great on my induction cooktop and my windows! First window cleaner I’ve found that doesn’t leave streaks or residue! Highly recommend!

CASH REWARDS
SOHJI Glass & Mirror Cleaner — 16 fl oz
Wow!

All Purpose Cleaner did well on grease in the kitchen after making dinner. Will buy again.

Sophie
SOHJI All-Purpose Surface Cleaner — 16 fl oz
Surprised

Was surprised how well it worked for a company I had never seen. Smells great too!

Marsha C.
SOHJI All-Purpose Surface Cleaner — 16 fl oz
Works well

Used to clean my baseboards around my house over the weekend. Worked great and felt safe with my dog. Also really liked the Glass and Mirror Cleaner it works well on my eyeglasses surprisingly.

Elizabeth M
SOHJI All-Purpose Surface Cleaner — 16 fl oz
Smells Great

Product smells great, and actually works. Love the glass pkg too!

Phillip
SOHJI All-Purpose Surface Cleaner — 16 fl oz
NO BS

I love how there is no BS in this product like a lot of the others on shelves. Would love to see on Amazon.

Ryan
SOHJI All-Purpose Surface Cleaner — 16 fl oz

From the Journal

Building SOHJI, one shelf at a time.

Read the Journal
Do People Hate Blue Now?

Do People Hate Blue Now?
36 cases of SOHJI non-toxic cleaners stacked and ready for delivery to a NYC fulfillment center

36 Cases, One Uber: Our First Multi-Store Order
SOHJI 32 fl oz All-Purpose Cleaner refill pouch, hinoki, lavender and cedarwood scent

Refill Pouches: How We Designed Them

FAQ

Good questions.

Where are SOHJI products made?

Right here in New York City. Every SOHJI cleaner is made in small batches with plant-derived, non-toxic ingredients, and every order is packed by hand.

What does SOHJI smell like?

Our signature blend of hinoki cypress, lavender and cedarwood essential oils. Warm and woody, with no synthetic fragrance.

What’s the difference between the all-purpose cleaner and the glass cleaner?

Same scent, two jobs. The All-Purpose Surface Cleaner handles everyday surfaces around your home. The Glass & Mirror Cleaner is a streak-free formula made for windows, mirrors and glass.

Where can I buy SOHJI in New York?

You can shop online here, or find us at Westside Market, Lifethyme, Health Nuts and more grocery stores across NYC. See every location.

Why cobalt glass bottles?

They’re built to keep and refill instead of tossing, and they look good enough to leave out on the counter. Refill pouches are available now.

For retailers

Want SOHJI on your shelf?

Wholesale inquiries
Available on Faire Airgoods